All sites seek attention- do you follow the 3 B's? Buy, Beg, or Bug

Yep, we all must face facts- we want need attention. You can Buy it, Beg for it, or Bug people for attention

When I set up my first web site (in 1995 on CompuServe) I vividly remember showing it to a customer and the reaction he had to my really cool GIF image (Wow, that's cool, how did you make that?). Yep, things have changed, but they have not. The State of the art is improved- but there is no doubt there are even more people looking for answers today than there were in 1995- problem is- there is a lot more NOISE today. People don't use the old ways much. Newspapers are history, Direct mail response is lower than ever, few people (with money) watch TV or cable, and with Caller ID- fewer still answer the phone unless they know who you are.

If you believe you can build a web page, place a product to sell there, and nothing else- well; I've got a great deal on a bridge for you. Nobody cares about your page, your product, or you- people have questions and need answers. Provide the answers for the questions, and if your products are the answer, they'll find and buy them.

Attention

Buy - the price you pay for not being interesting is buying ads- if a "designer" made your site, well it may be pretty (and invisible to search engines).

Beg- Look at me. Free naked pictures of Pam Anderson might work, but it may not get the right attention. There are better ways.

Bug- Go ahead, call me at dinner time.

David Meerman Scott keynote at BMA 2009 national conference from David Meerman Scott on Vimeo.

The above three B's are from David Meerman Scott. He did a keynote at the BMA conference and just released the video a few days ago. I've enjoyed watching it more than once, as David embraces and validates many concepts I've promoted for years. The tough part is not knowing what to do- the tough part is actually doing what should be done, and not getting bored with repeating myself.